Link popularity and link relevance are a very significant portion of search engine ranking algorithms. Use this guide as your companion as you embark on the very crucial link popularity and link building campaign within your overall search engine positioning strategy.

Why should you take the time to proactively build links to your Web site? Simply put, to receive additional traffic.

These additional visitors will come from two sources:

1. Direct traffic from persons clicking on the links.
2. Indirect traffic from higher rankings in the search engines.

By implementing these techniques you will rank high in the search engines and dramatically increase traffic to your Web Site.